Personal Branding & Marketing
Executive VA / Project Lead
About
Designed and implemented scalable systems and workflows to streamline executive support, podcast production, marketing, and client operations. Built automation-driven processes for CRM management, task delegation, and event execution, allowing the CEO and leadership team to focus on strategic growth.
Led a distributed team of virtual assistants, established clear SOPs, and championed Agile practices across content, coaching, and client management functions. Integrated tools and automations for scheduling, lead tracking, email campaigns, and project coordination—ensuring operational efficiency, consistency, and seamless cross-functional collaboration.
Sample Work
Key Skills
• Agile Project Management
• Kaizen / Continuous Improvement
• Workflow Design & SOP Development
• Automation & System Optimization
• CRM Management & Lead Nurturing
• Virtual Team Leadership & Delegation
• Executive Assistance & Admin Support
• Podcast Production Management
• Content Planning & Digital Marketing
• Sprint Planning & Scrum Ceremonies
• Backlog Tracking & Task Coordination
• Client Onboarding & Communication
• Online Event Management (Webinars, Coaching)
• Cross-Functional Team Collaboration
• Performance Monitoring & Quality Control
• Email Campaigns & Multi-Channel Promotion
• Tools Integration (Zoom, Calendars, Email, CRM, etc.)
Tech Stack
Project Management
Marketing & CRM
AI / Automations
Web Dev
Photo / Audio / Video
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Year
2019-2023
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Industry
Digital Marketing, Personal Branding, Creative
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Services
Executive VA, Project Lead
Description
✓ Supported CEO directly with executive-level tasks including calendar management, email correspondence, data handling, and legal document preparation.
✓ Managed end-to-end podcast production: content planning, guest coordination, UK-compliant communication, audio/video editing, hosting setup, and multi-channel marketing campaigns.
✓ Led social media marketing and email campaigns to promote brand visibility and client acquisition for coaching services.
✓ Managed CRM platform for organizing leads and nurturing client relationships through personalized communication and event follow-ups.
✓ Facilitated daily stand-ups, sprint planning, and retrospective meetings to maintain alignment and momentum across internal teams
✓ Presided over scrum ceremonies to drive accountability, transparency, and timely execution
✓ Coordinated sprint commitments with team members to meet iteration deadlines and quality standards
✓ Ensured cross-functional team adherence to sprint goals, timelines, and project deliverables
✓ Executed full-cycle management of online coaching events: lead generation, registration/ticketing systems, Zoom setup, live support, and post-event documentation and analysis
✓ Recruited, trained, and managed a team of virtual assistants handling content creation, lead generation, marketing, and administrative tasks
✓ Championed Agile best practices, fostering continuous feedback and collaboration within the team
✓ Conducted discovery calls with prospective clients and collaborated with the CEO to create tailored project scopes and execution plans
✓ Monitored task progress via backlog tracking, resolving blockers to keep the team on schedule
✓ Oversaw delegation of tasks, team performance, and quality control across VA functions to allow leadership to focus on strategic growth
✓ Built scalable systems and operational workflows to support company growth, improve process efficiency, and ensure consistency across functions
✓ Served as a key liaison between the CEO and clients, ensuring smooth communication, client satisfaction, and timely delivery of services